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Last updated: 05 October 2025
This Cookie Policy explains how TripMuse (“TripMuse,” “we,” “us,” or “our”) uses cookies and similar technologies to recognize you when you visit [https://www.blog.tripmerge.com] (the “Website”).
It describes what these technologies are, why we use them, and how you can manage your cookie preferences in line with European data protection regulations, including the General Data Protection Regulation (GDPR) and CNIL guidelines.
1. What are cookies?
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They allow the site to recognize your device, remember your actions and preferences, and improve your browsing experience.
Cookies may be:
First-party cookies: set directly by TripMuse.
Third-party cookies: set by external service providers (for example, analytics or advertising partners) to enable additional functionality or analyze traffic.
Some cookies are essential for the Website to function properly, while others help us improve performance, understand usage, or personalize your experience.
2. Why do we use cookies?
We use cookies for several legitimate purposes:
Essential cookies: Required for the proper functioning of the Website (e.g., login, navigation, security).
Performance and functionality cookies: Improve user experience and website performance (e.g., saving preferences, enabling media).
Analytics cookies: Collect aggregated data about site usage to help us understand visitor behaviour and enhance usability.
Advertising cookies: Display relevant ads and measure campaign effectiveness.
Social media cookies: Enable sharing of TripMuse content through third-party platforms.
Some of these cookies require your prior consent before being placed on your device, as required under GDPR and CNIL guidance.
3. Legal basis for using cookies
We use cookies on the following legal bases:
Essential cookies: Legitimate interest (necessary for website operation).
Non-essential cookies (analytics, advertising, social media): Your explicit consent, obtained via our cookie banner and Cookie Consent Manager.
You may withdraw your consent at any time by updating your preferences.
4. Managing your cookie preferences
You can control your cookie settings at any time using the Cookie Consent Manager, accessible via the banner on your first visit and in the footer of our Website.
You can accept all, reject all, or customize your preferences by category.
Essential cookies cannot be disabled, as they are necessary for providing core website functions.
You may also control cookies directly through your browser settings (see section below).
If you choose to refuse or delete cookies, some parts of our Website may not function as intended.
5. Managing cookies in your browser
You can configure your browser to block or delete cookies. The steps vary depending on your browser.
Helpful links:
You may also opt out of interest-based advertising via:
6. Types of cookies we use
The types of cookies placed on your device depend on your choices. Below are the main categories:
Essential cookies
Ensure basic website functionality such as secure login, navigation, and account access.
These do not require consent.
Performance & functionality cookies
Enhance features such as remembering preferences or improving video playback.
Require consent.
Analytics & customization cookies
Help us understand how visitors interact with our Website and measure content performance.
Example: Google Analytics (data is anonymized and IP addresses truncated within the EU).
Require consent.
Advertising cookies
Used to display relevant ads and measure ad performance.
Require consent.
Social media cookies
Allow content sharing via social platforms (Instagram, Pinterest, Facebook, X, etc.).
Require consent.
7. Other tracking technologies
We may use similar technologies such as pixels, web beacons, or local storage to measure engagement or email campaign performance. These tools work together with cookies and can be managed through the same consent settings.
8. Data retention
Cookies are stored for a limited duration depending on their purpose:
Session cookies: deleted automatically when you close your browser.
Persistent cookies: remain for a defined period (usually up to 13 months, as required by CNIL).
After expiration, data is deleted or anonymized.
9. Updates to this policy
We may update this Cookie Policy to reflect changes in technology, regulations, or our practices. The “Last updated” date at the top indicates the most recent revision. Please check this page periodically to stay informed.
10. Contact us
If you have any questions about this Cookie Policy or our use of cookies, you can reach us at: contact@tripmerge.com
