Privacy Policy

Last updated: 05 October 2025

This Privacy Policy explains how TripMuse (“TripMuse,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal data when you visit our website [https://www.blog.tripmerge.com] (the “Website”) or use our related tools, services, and content (collectively, the “Services”).

We are committed to respecting your privacy and ensuring your personal data is handled in compliance with the EU General Data Protection Regulation (GDPR) and CNIL guidelines.

1. Who we are

TripMuse is a travel inspiration and planning platform offering digital tools, blog content, and travel-related products.

Data Controller:
TripMuse by TripMerge
📧 contact@tripmerge.com

2. Personal data we collect

We may collect and process the following categories of personal data:

A. Information you provide directly

Name and contact details (email, if you contact us or subscribe to newsletters)
Account details (if you create a TripMuse account or profile)
Payment details (for purchases of digital products, processed via secure third-party providers)
User-generated content (comments, reviews, or shared travel notes)
Messages sent via our contact forms or support channels

B. Information collected automatically

When you visit TripMuse, we may automatically collect:

Device and browser information (type, version, IP address, operating system)
Usage data (pages visited, time spent, referral URLs)
Location data (approximate, based on IP, if permitted)
Cookie data (see our [Cookie Policy])

This helps us understand user behavior, improve our Services, and ensure website security.

3. Legal bases for processing

We process your personal data under one or more of the following lawful bases as defined by GDPR (Article 6):

Purpose	Legal Basis
To provide our services (create accounts, send newsletters, manage purchases)	Performance of a contract
To respond to your inquiries or support requests	Legitimate interest
To send marketing or promotional emails	Your consent
To improve our website and analyze traffic	Your consent (via cookies)
To comply with legal obligations	Legal obligation

You can withdraw your consent at any time (see Section 9).

4. How we use your data

We use your personal data to:

Provide and improve TripMuse’s Services and user experience
Send you newsletters, updates, or travel-related content (if subscribed)
Respond to messages and support requests
Analyze usage trends and optimize performance
Personalize content and recommendations
Manage purchases, payments, and digital downloads
Detect, prevent, or address technical or security issues

We do not sell or rent your personal information.

5. Who we share your data with

We may share your data only with trusted third parties who assist us in operating our Services, such as:

Hosting & infrastructure providers (e.g., web servers, database hosting)
Analytics tools (e.g., Google Analytics — anonymized and IP-masked within the EU)
Email and newsletter providers (e.g., Mailchimp, Brevo, or similar)
Payment processors (for digital product purchases)
Legal or regulatory authorities, if required by law

All third parties process data in accordance with GDPR and only under our instructions.

6. International data transfers

If your personal data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place — such as Standard Contractual Clauses (SCCs) approved by the European Commission — to maintain an adequate level of protection.

7. Data retention

We retain your personal data only as long as necessary for the purposes described in this Policy or as required by law.

Data Type	Retention Period
Newsletter subscription	Until you unsubscribe
Contact form data	Up to 12 months
Account data	While your account remains active
Transaction records	Up to 6 years (for accounting/legal compliance)
Analytics & cookies	Up to 13 months (per CNIL guidance)

When data is no longer needed, it is securely deleted or anonymized.

8. Your data protection rights

Under the GDPR, you have the following rights regarding your personal data:

Right of access: Obtain a copy of your personal data we hold.
Right to rectification: Request correction of inaccurate or incomplete data.
Right to erasure (“right to be forgotten”): Ask for your data to be deleted.
Right to restrict processing: Limit how we process your data.
Right to data portability: Receive your data in a structured, machine-readable format.
Right to object: Oppose processing based on legitimate interest or direct marketing.
Right to withdraw consent: Withdraw consent at any time (for cookies or newsletters).

To exercise your rights, please contact us at contact@tripmerge.com
You may also file a complaint with your local data protection authority (in France, CNIL – www.cnil.fr).

9. How to manage or withdraw consent

You can update your cookie preferences at any time via our Cookie Consent Manager.
To unsubscribe from newsletters, click the “Unsubscribe” link in any email.
To request deletion or modification of your data, contact us directly.

10. Data security

We take appropriate technical and organizational measures to protect your personal data from loss, misuse, unauthorized access, alteration, or disclosure.
These include secure HTTPS encryption, limited access to databases, and regular audits.

However, no online service can guarantee absolute security. If a data breach occurs, we will notify affected users and authorities in accordance with GDPR requirements.

11. Children’s privacy

TripMuse is intended for users aged 18 and above.
We do not knowingly collect personal information from children.
If you believe a child has provided us with data, please contact us so we can delete it promptly.

12. Links to other websites

Our Website may contain links to third-party websites (e.g., affiliates, travel partners).
We are not responsible for the privacy practices or content of those websites.
Please review their privacy policies before sharing personal data.

13. Updates to this policy

We may update this Privacy Policy periodically to reflect changes in our services, technologies, or legal obligations.
The updated version will always include the “Last updated” date at the top of this page.

We encourage you to review this Policy regularly.

14. Contact us

If you have questions, concerns, or requests related to this Privacy Policy, please contact us at: contact@tripmerge.com

TripMuse